2023 beauty trends

2023 beauty trends

People are now trying to understand fashion the way it connects to their sense of beauty. There are different processes for you to be on-trend, and your eagerness can transform you into the ultimate beauty make-over.

Beauty routines change over time. Makeups and beauty products that are essential today might not be essential in the future. Different factors contribute to the changes. With the current time, people are forced to be their own beauty guru. They try to explore their own hairstyle, esthetics, color, and even skincare routine.

Doing things on your own might give some bad results if you did not do it right—however, things like DIY face masks and other homemade beauty processes. People are now mastering massage, brow grooming, and other self-care techniques.

That is why people, especially women, are hopeful about the beauty processes and techniques every year. Now, from probiotic skincare and hand sanitizers, you can see the shift to antibacterial skincare or even acceptance of natural hair life. These are only one of the forecasted trends in the beauty industry.

What are the Potential Beauty Trends

There is no such thing as permanent in the beauty world. And one must adapt to keep up with the trend. Here are the biggest beauty trends that might shock you.

Hygiene is the priority

One of the most important beauty trends right now is hygiene. Remember, if you are clean and hygienic, it means that you are taking proper care of your body. It is a necessity. Now, beauty brands are making a move to create soap, hand sanitizers. They not just upgraded the packaging and scent of the product, they also make sure that the formulation will suit your skin, style, and personality.

Clean and Transparent Beauty Products and Skincare

A survey was conducted on the things that buyers consider, and the top answer is the transparency of the product. It means that every consumer wants to know what kind of product they are using. With this, companies are pressured and careful at the same time when it comes to their formulas, as well as packaging and minimizing carbon footprint. The quality of your product depends not just on the result but also its impact on the environment.

Protection to Blue Light

One of the biggest trends that the pandemic brought is digitalization. Everything you need can be found online. And the blue light or radiation from using gadgets and computers can damage your skin. It makes your skin dry, so beauty companies innovate ingredients that can fight the effects of blu rays. If you are exposed to too much radiation, it would be best to look for formulations that contain algae, turmeric, licochalcone, and rubiginosa can be effective ingredients to minimize radiation absorption and help your body regain coolness.

Look for Suitable Mask Products

This pandemic provides people, especially women, a chance to take proper care of their faces. In this, face-covering like masks are now becoming normal. That is why with improper products and formulation, your skin might develop irritation. Using soothing face sprays and wearing face masks equipped with zinc can help you alleviate the potential dryness of your skin. With this, you no longer need to break out.

Liquid Lipstick

One of the beauty trends that you might need during this time is non-transferable makeup or lipstick. Note that liquid lipstick is having a huge comeback during this season. Most of the women want makeup that will stay longer for their own fashion sense. It means that a product that can last throughout the day without worrying about its dents can cause a face mask.


True beauty comes with natural-looking skin. One of the new trends in the beauty industry is the no-makeup itself. It helps you unleash your true beauty, the genuine you. It helps you shine and let your natural skin texture glow.

Probiotic Skincare

It is also known as microbiome health

It is one of the new bloom beauty trends in the industry. Probiotic skincare focuses on the living microorganism in your skin. To do it, they will combine natural and synthetic products to protect and take proper care of your skin. It also aims to balance the system in your skin to improve your overall wellness.

Ready to go Zoom Face Appearance

People cannot exactly go outside to perform their usual work. However, the rise in the need to work online continues to spike upward. Also, there are some instances that workers often encounter mistakes or problems. So, the rise in the video call meetings increased. With this, beauty products hide and help you manage your appearance. The primary goal of this beauty trend is to hide wrinkles, eye bags, and the like. It means it aims to address any facial concerns that you have during online meetings. Some people also try putting caffeine under their eyes to minimize swelling and brighten the eyes.

Advanced Gadgets

Do-it-yourself beauty processes are now becoming popular, especially since people are now spending time in their homes. With this, the time spent taking good care of themselves is increasing. Gadgets like contouring, hair-zapping lasers, and even microcurrent rollers are popular in taking proper skin and body care. These kinds of beauty routines are brilliant because they make treatments easy, and affordable. You can also have the choice of what you really like for your fashion. Fashion beauty is something that you feel about yourself, and the products that are purchased also help you achieve your goal at home.

Antibacterial Hair Care

7 out of 10 people spend their time touching their hair. It is not good because bacteria might go through your scalp. You cannot see them, but you might develop a habit of touching your head. To solve this problem, brands are now developing antibacterial haircare. These products are in the form of cleansing sprays, shampoo, and even cleansing sprays. It aims to minimize the production of bacteria in your body with antimicrobial disinfecting solutions that eliminate germs and totally remove grime and dirt.

Scalp Care Products

Hair contributes greatly to your overall appearance, making it one of the most important aspects of your fashion. One of the new beauty trends that most women used nowadays is plate-rich plasma. It is liquid gold that nourishes your hair and minimizes hair loss. It is an inside-out approach that uses supplements in taking good care of your body, especially your health. It also serves as a scalp-tox that treats sweaty scalps.

Plant-Based Skin Care

Herbal can never be old in terms of beauty care. You can use different plant ingredients for your skincare. The commonly used are ginger, Gotu kola, bakuchiol, and witch hazel flowers. It is now becoming popular because of the aesthetics and natural effect on the skin. It is in demand, especially for eco-conscious people. Wearing plant-based products can also enhance your natural beauty as well as your style.

Adapting your Natural Hair

The pandemic taught women to love their own and embrace their own natural hair. Hair maintenance is regulated, and the usage of blow dryers and flat irons are regulated. The trend for women is giving freedom to their hair by minimizing air-drying and keeping its natural texture. It improves the overall appearance of your hair and gives it a break against pressure. It also gives a great touch to your overall appearance.

Face Yoga

Face yoga is the process of lifting your face naturally. It keeps your face relaxed, and you can tone it well, depending on the force you will apply. Face yoga helps your face feel light and lifted. With this, you do not need to depend on a variety of skincare products and devices, and you can switch to this process and still get the same results!

Homemade Skincare

Nothing can stop you when it comes to skincare. Now, women are turning their rooms into beauty destinations. With the help and presence of the internet, you can create effective skincare products. You can modify the ingredients that you will use in your face. With this, you have the chance to understand the benefits and know the importance of every ingredient. Some of the products that you can do are skincare masks using oatmeal, lip scrub using honey and sugar, and even grapeseed oil to make a moisturizer.

Indie Beauty

If you are into an exciting and lively beauty style, Indie can be the best for you. It focuses on expressing color and fun. It may not be applicable for your everyday look, but it can be an avenue to explore and express your beauty expression. One of the categories under indie beauty is makeup. You can use colorful shadows, popping blushers, bright liners, and tantalizing highlighters in this style. You can also express your artistry using Indie Nails. It helps you express vibrant and impactful nail art. The biggest beauty trend that every woman tries is nail art with flowers, smiley, and even colorful styles.


If you are looking for a protective hairstyle that comes with style and class, you definitely need to try braids. Braids can be the biggest beauty trend for hairstyles this season. It never goes out of class. You can explore and adopt different processes with braids. It is low-maintenance and definitely helps you conquer the heat. It can also bring out the elegant side of you, equipped with a fun, exciting, and glamorous appearance. There are different braids that you can try. You can practice bubble braids and pull-through braids. Bubble braids are the easiest hairstyle that you can do. You do not need to put extra effort into knotting. All you need to do is to add a volume to your ponytail. It is easy to do, and it gives you a cool vibe. Pull-through braids need to be careful and effortless. Every girl can do it. All you need to do is form two sections of your hair, knit it, and make sure you created a central strand. Secure it by using an elastic ponytail, volumize it, and repeat the process.


If you are looking for a reason to get bangs on, this is it. Aside from being a trend, you can also have a ton of benefits. It can help you stand out and improve your overall appearance. It unleashes your new and bolder you.

Bold and Attractive Lips

Beauty products are always competing to release the biggest beauty trends. One of which is lipstick. In general, having a bold lip can transform your overall look and mood. It helps you improve your confidence and stand out in the crowd.

Color Blocking

The dark season is out, and it is now time to brighten up. It uses technicolor like shimmery green to release your fashion art.

Hair Accessories

It is one of the revolutionary processes in the world of fashion. It showcases the beauty in every spring by using flowers and different accessories. Remember that your hair is still part of your style, and it completes your overall look. You will never fail to feel excited with amazing designs of hair accessories.

Dewy Skin

With the pandemic, people are now starting to prioritize wellness. One of the essential glows this season is the acceptance of dewy skin and lightweight makeup. It improves and nourishes the true you and keeps the beauty within standout.

Dramatic Eyes

Wearing masks is now a new trend. If you notice, different styles of masks are being produced every day to suit your style. With this, you cannot primarily showcase your face. The only thing that is visible in your eyes. In this new norm, your eyes now serve as your self-expression. Putting liner and shadows can make your eyes dramatic. It keeps you expressive and on the trend. Your eyes actually give a different impression, and it is either the soft side of you or the bold and fearless.

Final Thoughts

People are now becoming creative when it comes to beauty and wellness. Being updated with the trend gives you a chance and the ability to express yourself fully. It gives you enough confidence and freedom. With the beauty trends above, you can now explore and be the best version of yourself this year.

Dr Ailynne

Dr. Ailynne Marie Mendoza Vergara-Wijangco is the Owner of VW Dermatology clinic in San Fernando Pampanga. She runs her own clinic for about 8 years She... [Read full bio]

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